Exclusive WWI cohort

AI in the Winery

Building smarter workflows for the future

Washington Wine Institute is offering a four-part live AI learning series for winery teams ready to map workflows, build useful AI assistants, improve customer communication, and prepare for AI agents.

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AI in the Winery WWI four-part learning series overview with dates, session topics, and pricing

Immediate Value

What You Will Build & Learn

This isn't just theory. You will leave with concrete, customized tools ready to deploy in your winery:

  • Custom Tasting Room Bot: An assistant that can answer FAQs, provide tasting notes, and upsell wine club memberships automatically.
  • Marketing Content Engine: A streamlined workflow to turn your winemaker's notes into engaging social media posts and newsletter copy.
  • SOP & Training Assistant: A searchable internal tool that helps new hires learn your specific operational procedures instantly.
  • 12-Month AI Roadmap: A strategic plan to roll out these tools without overwhelming your staff or losing your authentic brand voice.
Modern laptop displaying AI winery analytics on a barrel

Who it's for

Who would benefit from this cohort?

This program is designed for cross-functional staff and leadership looking to integrate practical AI tools into their daily winery operations.

Tasting Room Managers Use AI to instantly draft customer emails, manage reservations, and build voice-to-text SOPs to quickly train seasonal staff on wine notes.
Marketing & Wine Club Leads Generate engaging social media copy, draft personalized wine club retention emails, and scale your content creation without losing your authentic brand voice.
Vineyard & Production Managers Automate harvest planning schedules, organize standard operating procedures (SOPs), and quickly retrieve safety compliance information.
Winery Owners & GMs Free up hours of administrative time by summarizing weekly sales reports and drafting strategic communications, allowing you to focus on the big picture.

Cohort details

Live sessions for Washington winery teams.

All four sessions are now scheduled starting October 26, 2026. Interested participants should register with WWI as soon as possible to secure a spot.

Register Now
WWI member price $375

per participant

Non-member price $500

per participant

Schedule

Four live Zoom sessions.

Each session is 90 minutes and designed to be practical, hands-on, and immediately useful for winery operations.

Session 1

Finding Where AI Fits in Your Winery

October 26, 2026
9:00–10:30 AM

  • Map workflows and opportunities
  • Build prompt frameworks that work
  • Create an AI implementation plan
Session 2

Building Custom AI Bots

November 9, 2026
9:00–10:30 AM

  • Create custom winery assistants
  • Support employee training
  • Explore customer-facing AI use cases
Session 3

Marketing, Hospitality, and Customer Experience

November 23, 2026
9:00–10:30 AM

  • Build marketing and content workflows
  • Strengthen wine club engagement
  • Create customer communication templates
Session 4

AI Agents and the Future Winery

December 7, 2026
9:00–10:30 AM

  • Understand AI agents
  • Identify automation opportunities
  • Build a 12-month AI action plan

Interested in joining?

Register for the Fall 2026 cohort.

WWI is coordinating participation for this cohort. Secure your spot by registering on their event page.

Register Now